When we speak of “games”, we imagine physical, sporting activities, or video and board games. Rest assured, I’m not talking about developing the next blockbuster FPS, 3rd-person slasher, MMORPG, or 2D-platformer. It’s about going beyond the simple visual appeal of JavaScript animations and CSS transforms, into game design and mechanics to create engaging websites and web applications.
What is Gamification?
“Gamification” is the use and application of game design techniques and game mechanics, in non-game contexts, to engage a target audience to change behaviours, learn new skills, or enable innovation. Game design can be applied to practically all facets of business from customer engagement, employee performance, training and education, innovation management, personal development, sustainability and health. Gartner predicts that by 2015, more than 50% of organizations that manage innovation processes will gamify those processes.
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